Developing mobile
applications has become an utmost necessity these days given that most people
spend their time on their phones. Sad, but true! Your customer is chained to
their phone, and it is, therefore, your prerogative to make your product
available to your customers so that you have a better reach. Besides fretting
over the development costs and the hosting charges, the question that bugs all
application development organizations are what platform to use.

But
what is a platform generally?

In simple terms, it is
the operating system that you intend to use. The operating system is the software that allows your application to grow rapidly as a business product. The
operating system can be used to build, deploy, test and manage the mobile
application which can be then accessed via Smartphone’s or tablets.

On a global scale, you
have a gazillion vendors who offer these platforms for you to host your
applications. Be it Android, Kinvey, Kony, Out systems, Salesforce, Apple XCode
or others, the business always drills down to one question that all mobile
application developers ask themselves. Should we go for Android or Apple?

Before we answer that
question, it is very important that you understand why you need a certain
platform. The best platforms give you the basic functionality of building,
deploying and testing your application. However, you cannot rule out the
importance of middleware and backend services which act as the foundation and
frame for the entire set up. You may need authentication, data storage, intense
security before your app goes live.

For hosting, you could
pick between cloud-based services or on premises solution. The choice is
absolutely dependent on what specific project you are doing.

Now,
if you have a choice between Apple and Android…

It can get nightmarish
for sure. It is best to study your audience to get started with this decision. Both
users behave differently, therefore you need to have a strategy in place to
understand if your target audience is built for Android or Apple. If you ignore
the basics, you could be potentially overlooking your revenue potential.
However, there are solutions which can make the choice easier for you.

Native apps are
developed on different codes. This tends to differ in behaviour. Now if you
want these apps to be available on both the platforms, well written code will
need to be written for both of these individually with equal performance
quality. The process can be long and exhaustive, but it is worth doing properly.

Getting
to the point

Get the basics right.
Android dominates the market when mobile platforms are concerned. Apple devices
are meant to work on iOS which is peculiar to all Apple products. The dominance
is well explained because of the variety of products Android users are exposed
to. Apple is a singular brand and is restricted. Android is available on all
phone brands other than Apple. So, it all drills down to the primary functions
of the application and your eventual target audience.

If you have been
thinking of developing your app on both platforms, it must be considered that
you may have to initially choose one platform due to the cost.

Having an app on both
platforms from the beginning is going to cost you more, require man power and the
increased overhead is something you may want to avoid when just venturing into
the market. Howeverif budget is not your main concern, then it may make sense
to build an application for both platforms.

So
when do you build the Apple App first?

If there is a perpetual
common connection between your customers and the behaviour of your Apple users,
it is crucial that you do that research well. Graphs and information can be misleading
given that the charts tell one story, whereas consumer behaviour says another.
Eventually, if you do not have the proper data and consumer behaviour in place,
it is tough getting the hang of the numbers and eventually deciding if at all
your audience is interested in the product.

However, do not jump to
conclusions just yet. Your statistics could say something, but reality could
exactly be the opposite. UK iPhone
app development companiesrecommend digging
deeper to help you analyse
your results better. Find a demographic and see how it works to decide if you
should be building a native Apple app.

When
do you develop Android first?

Android dominates the
world traffic, and nearly everyone is familiar with the usage process of this
platform. If you pick Android first, no one would question if it is a bad
decision. You need to be more customer centric to avoid falling into oblivion
of the many apps that exist. You could have better a notifications strategy,
you could have a better UX or you could go for better functionality which can
keep your users engaged for a good long time. This adds to your revenue and
returns.

Budget
for cost per installation?

Cost per installation is
the money you earn for every application downloaded and installed. Apple
charges more and Android is half of what Apple is priced at. A UK Cross-Platform Mobile App Development
Company would usually suggest that you choose just one platform to launch on.
Now,
if you develop it on Android, you would have a better reach, more volume and
the likes, which eventually translates to better rate of returns. Apple on the
other hand doesn’t allow you to tinker as much with the application
functionality. Apple users are usually used to making in app purchases which is
better when revenue is concerned, whereas Android users are least likely to do so.

Therefore, it is crucial
that you pick out a platform wisely before going live on that business
application.

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